Crate Label, Diamond S, Bartlett Pears, Original Lithograph, 1940's NOS, Vintage

Before supermarkets. Before plastic wrap. Before everything was the same everywhere — there were crate labels.

This is an original California fruit crate label — a 1940s lithograph produced for E. M. Simpson, a grower in Hood, California. It has never been used. Never folded. Never attached to a crate. It is New Old Stock in excellent condition, found in the original unused factory stock.

The label is extraordinary. A pair of beautiful horses stand together against a vivid background, golden Bartlett pears clustered beside them — the Diamond S brand rendered in full-color lithography at its finest. Large at 11.0 by 8.0 inches, the image commands a wall. This is a rare label, not easily found, and especially hard to find in this condition.

Frame it as equestrian or farmhouse decor, display it in a collection, or use it in a craft or decoupage project — framing is recommended to maintain this condition. At 11.0 by 8.0 inches it fits a standard 11x8 or 12x9 frame beautifully. One available.

A wonderful gift for a horse lover, a vintage label collector, a California history enthusiast, or anyone drawn to the golden age of American agricultural art.

A note on crate label collecting: Original lithographic crate labels from this era are increasingly scarce. NOS examples like this one — never used, never folded, in original unused condition — represent the best of what survives. Collectors prize them for their graphic quality and the window they open onto a vanished chapter of American agricultural and commercial history.

• Brand: Diamond S Brand / E. M. Simpson, Hood, California
• Type: Fruit crate label
• Made in: USA
• Dated: circa 1940s
• Dimensions: 11.0" wide | 8.0" tall
• Condition: New Old Stock (NOS) — unused, mint condition. Age-appropriate yellowing consistent with period. Please review all photos carefully — we cannot accept returns.
• Framing: Fits a standard 11x8 or 12x9 frame — ready to display